A Music Promoter’s Tool to Encourage Contact
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The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building up a loyal following from scratch is no simple task. For an up and coming band a lot of effort can go into attracting enough people to fill even the smallest of venues and those promoting the event need to take every opportunity to establish a relationship with the audience that will continue beyond the end of the performance.
With a small thought and small outlay online surveys can be used to provide the promoter with valuable feedback and the opportunity to engage in further contact with the audience. Using online Survey Software a promoter can now quickly and easily make an online survey.
With an online survey a promoter can find out exactly:-
- who attended;
- what persuaded them;
- what they thought of the event;
- would they expect to attend again;
- would they recommend future events to their friends.
A excellent way to ensure a excellent response is to have a supply of business sized cards that are marked clearly with a slogan like “Feedback”, “Your opinion counts”, “Tell us what you thought”. Each card would have a web address pointing either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the door with the tickets, or handed out among the crowd and if they are made the size of business cards they will be small enough to be slipped into a pocket, purse or wallet. It may not even be necessary but a small incentive wouldn’t harm the response rate perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.
Using the results from online surveys the promoter is able to:
- Obtain a profile of the audience
- Gauge the overall success of the event;
- Measure the effectiveness of different promotion;
- Receive feedback on the venue and facilities;
- Receive feedback on the act;
- Promote on a one on one basis;
- Build a targeted database for future events;
- Build a loyal audience;
- Link to merchandise and other promotions.
It takes considering effort to promote an event and only a small extra effort to use online surveys to encourage further contact and reap a number of small and long term benefits that contact will bring.
The following example shows the feedback that could be used for a breaking band. Not only does the process collate excellent feedback it also continues to promote the band, their CDs, downloads and gives the opportunity to encourage further contact.
Sample Feedback Survey
To view the summary results of the survey: Sample Survey Results
Tags: advertising, audience, feedback, loyalty program, market research, Online surveys, promoter, promotion, public relations
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